Retail · Moscow · 30 m² · Concept
ALLTIME
- Category
- Retail
- Location
- Evropeisky shopping centre, Moscow
- Area
- 30 m²
- Status
- Concept
The project
Concept for a watch salon that pairs premium materials with contemporary design to underline the status of the product.
Warm timber textures meet metal elements for a noble aesthetic, while a vertical rhythm of panels adds dynamism. The panels create a play of perspectives, unfolding in front of the visitor as they move — like falling dominoes.
A metal table is the centre of the composition and does two jobs: it presents the watches and serves as the fitting area. The palette follows the brand identity: a deep blue poured floor sits with the soft light of a lightbox that fills the space evenly and becomes its focal point.
- Materials
- Warm timber textures with metal elements
- Rhythm
- Vertical panels that open up perspectives as you move
- Centre
- A metal table for display and fitting
- Identity
- Deep blue poured floor and a soft lightbox, following the brand colours
ALLTIME — gallery
More retail work
Similar project?Enquire about a similar project →